Monday, 4 June 2007


Have you seen the new logo for the London 2012 Olympics? There it is. Umm... wow. It cost £400,000 in taxpayer money ($800,000.) According to the LOCOG press release: "The new emblem is dynamic, modern and flexible reflecting a brand savvy world where people, especially young people, no longer relate to static logos but respond to a dynamic brand that works with new technology and across traditional and new media networks."

"This is the vision at the very heart of our brand," said London 2012 organising committee chairman Seb Coe. "It will inspire everyone and reach out to young people around the world."

Meanwhile, 84% of BBC readers think it is awful. I mean, really, how is that supposed to be "iconic?" It looks like Lisa Simpson going down on a fat guy. It is artistically crude, uses styles last popular in 80s teen magazines, captures no sense of identity for Britain, London, or even the Olympic Games. The one thing it does evoke is massive unpopularity.

Update: Another thing it does, when animated, is cause epileptic seizures.

Update II: Jon Stewart explains it nicely:

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