It's often found in the conservation psychology research that no amount of persuasion or cajoling to conserve does as much good as simply removing simple physical barriers. Local governments that collect mixed recyclables will do better than those that spend on big persuasion campaigns yet require citizens to sort their recyclables. Even whether people are provided a free recycling box or asked to find one of their own has a huge effect on recycling rates. Likewise, simplifying a complicated printing menu can potentially save many more trees than expending greater efforts in persuasion and awareness raising but without demystifying how to actually navigate the menus.
I received the bike at a mini-awards-thingie on Thursday, presented by the head of recycling for Exeter Council. It will be very useful, as currently I am walking 5 miles a day to and from work (yeah, bus prices went up 57% in a year - the exercise is good though.) There should be a story about it in the next edition of the Exeter Citizen.
Here is a picture of me on my new bike:
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Well, ok, but everything besides the picture is true.
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